Most DTC brands hit a ceiling when they try to scale. Acquisition costs rise, attribution breaks down, and the P&L stops making sense. I fix that. With 25+ years across DTC, marketplace, and enterprise — I connect performance marketing to commercial outcomes, and I hold every dollar accountable.
The four levers I pull to drive profitable DTC growth.
Paid search, paid social, and affiliate programs designed to scale — with the ROAS discipline to know when to push and when to pull back. I've managed eight-figure acquisition budgets and know what it takes to keep CAC below LTV at every stage of growth.
Platform-reported ROAS is a lie most brands are comfortable telling themselves. I build attribution frameworks that give you a single source of truth — so you know exactly which channels are driving incremental revenue and which are just taking credit.
Your store is a P&L, not a landing page. I optimize across the entire purchase funnel — from product discovery to checkout flow to post-purchase retention. CRO backed by data, not gut feelings.
Most brands struggle with the tension between their own DTC channel and marketplace distribution. I've managed both sides — scaling owned e-commerce while leveraging marketplace reach without cannibalization.
Numbers from recent DTC and e-commerce engagements.
You've found product-market fit and you're ready to scale acquisition profitably. You need someone who's done it before — not an agency selling hours.
Your digital P&L needs senior oversight. You want someone who can sit with the CFO and the media agency in the same week and speak both languages.
You've won a pitch and need a senior performance or e-commerce strategist who can deliver without hand-holding. I've been agency-side. I know how it works.
Whether you're spending $50K or $5M a month on acquisition, the question is the same: is every dollar working as hard as it should?
Start a conversation