I scale DTC brands throughperformanceacquisitionretentionrevenue
I've driven hundreds of millions in revenue across DTC, marketplace, and enterprise brands. My approach is simple: connect performance marketing to commercial outcomes, and hold every dollar accountable.
DTC & enterprise brands
startup to market leader
marketplace & enterprise
What I Do
I help DTC and e-commerce brands turn marketing spend into predictable, profitable revenue.
Profitable Customer Acquisition
Paid search, paid social, and affiliate at scale — with the ROAS discipline to know when to push and when to pull back.
Full-Funnel Attribution
GA4, server-side tracking, and custom attribution models that give you a single source of truth across every channel.
E-Commerce Revenue Optimization
CRO, LTV/CAC management, and Shopify Plus optimization. I treat your store like a P&L, not a landing page.
Marketplace & DTC Hybrid
Experience scaling brands across owned DTC channels and third-party marketplaces — without cannibalizing either.
Results That Matter
Selected outcomes from recent engagements. These are the numbers that get discussed in board rooms.
Professional Experience
My Journey
Brands I've Driven Growth For
A selection of DTC, marketplace, and enterprise brands I've delivered measurable commercial outcomes for. Click on any brand to see the detail.
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Let's talk
Let's talk about scaling your brand.
Whether you're a DTC brand looking to profitably scale acquisition, an enterprise rethinking its digital P&L, or an agency that needs senior firepower — I'd like to hear what you're building.
