Agency Work: Experience Director & National SEO Lead at Resolution Sydney
Insurance digital customer acquisition
My Experience
Led digital optimization and SEO initiatives for Youi Insurance, focusing on improving customer acquisition, online quote conversion rates, and overall digital performance.
Key Achievements
Increased online quote completion rates by 28% through systematic funnel optimization
Improved organic search visibility for key insurance products by 45%
Implemented enhanced analytics framework to measure customer journey touchpoints
Reduced customer acquisition costs by 22% while maintaining lead quality