McDonald's Australia
Direct Role: Digital Experience Director and National Head of SEO
View Full Role DetailsComprehensive SEO and CRO management across 100+ local stores
My Experience
Managed comprehensive SEO and CRO activities for McDonald's Australia across 100+ local stores nationwide. Implemented local SEO strategies, technical optimizations, and content enhancements to drive store visibility and customer acquisition. Developed and executed CRO initiatives to support seasonal campaigns including Monopoly and '30 deals in 30 days' campaigns, focusing on user engagement optimization.
Key Achievements
- Managed SEO activities across 100+ local stores, achieving 400% increase in views and store direction requests
- Delivered 100%+ increase in SEO traffic year-on-year consistently for 5 years
- Implemented CRO strategies to enhance user engagement for seasonal campaigns including Monopoly and '30 deals in 30 days'
- Generated over 1 BILLION unpaid views through comprehensive local SEO growth strategies
- Optimized local store visibility and customer acquisition through technical SEO implementations
Interested in working with me?
Let's discuss how I can help your brand achieve similar results with my expertise in digital marketing and technology.