Gumtree Australia
Direct Role: Head of Growth Marketing & SEO
View Full Role DetailsLed SEO strategy and growth initiatives
My Experience
As Head of Growth Marketing & SEO at Gumtree Australia, I led a comprehensive transformation of their organic search strategy and growth initiatives. Working closely with the product and engineering teams, we implemented a series of technical SEO improvements and content initiatives that significantly improved visibility in search results across desktop and mobile platforms.
Key Achievements
- Increased organic traffic by 42% year-over-year through systematic SEO improvements
- Improved mobile page speed scores by 65%, significantly enhancing user experience metrics
- Implemented structured data markup that generated a 38% increase in rich snippets
- Developed and executed a content strategy targeting high-value commercial keywords
- Reduced bounce rates by 28% through targeted UX improvements to landing pages
Technologies Used
Google Analytics
AnalyticsExpertUsed for tracking user behavior and optimizing conversion funnels
View tech detailsGoogle Search Console
SEOExpertUsed for monitoring search performance and indexing issues
View tech detailsGoogle Tag Manager
AnalyticsAdvancedUsed for implementing tracking codes and marketing tags
View tech detailsWhat They Said
Bemoi brought a strategic approach to our SEO efforts that transformed how we thought about organic growth.
Jane Smith
Digital Director at Gumtree Australia
Interested in working with me?
Let's discuss how I can help your brand achieve similar results with my expertise in digital marketing and technology.