eBay (Gumtree Group)
Direct Role:
Led growth marketing and SEO strategy across eBay's classifieds portfolio including Gumtree, CarsGuide, and Autotrader
My Experience
Led comprehensive growth marketing and SEO strategies for Gumtree Australia, CarsGuide, and AutoTrader (part of eBay Classifieds Group), focusing on driving marketplace expansion, improving organic visibility, and enhancing the user acquisition funnel across desktop and mobile platforms.
Key Achievements
- Increased organic traffic by 42% year-over-year through systematic SEO improvements
- Improved mobile page speed scores by 65%, significantly enhancing user experience metrics
- Implemented structured data markup that generated a 38% increase in rich snippets
- Led the development of category-specific content strategies that improved SERP visibility by 56%
- Reduced bounce rates by 28% through targeted UX improvements to landing pages
- Established new content optimization workflows that increased publishing efficiency by 70%
Interested in working with me?
Let's discuss how I can help your brand achieve similar results with my expertise in digital marketing and technology.