CarsGuide
Direct Role: Head of Growth Marketing & SEO
Growth marketing strategy and implementation
My Experience
Led growth marketing initiatives for CarsGuide (part of eBay Classifieds Group), focusing on improving organic visibility, user acquisition, and engagement for this major automotive marketplace.
Key Achievements
- Increased organic traffic to vehicle listings by 36% year-over-year
- Improved dealer lead generation by 28% through optimized user journeys
- Implemented enhanced structured data for vehicle listings that improved SERP visibility
- Developed content optimization framework for automotive category pages
Interested in working with me?
Let's discuss how I can help your brand achieve similar results with my expertise in digital marketing and technology.