Autotrader Australia
Direct Role: Head of Growth Marketing & SEO
View Full Role DetailsAutomotive marketplace digital strategy
My Experience
Developed and executed comprehensive digital strategy for AutoTrader Australia (part of eBay Classifieds Group), focusing on improving user experience, organic visibility, and conversion rates for this automotive marketplace platform.
Key Achievements
- Increased user engagement by 32% through enhanced search functionality and UX improvements
- Improved conversion rates on dealer inquiry forms by 24%
- Led technical SEO optimizations that improved indexation and crawl efficiency by 45%
- Developed and implemented content strategy targeting high-intent automotive buyers
Interested in working with me?
Let's discuss how I can help your brand achieve similar results with my expertise in digital marketing and technology.