Founder & Managing Director
skillshift
2022 - Present
Founded skillshift, a specialized digital optimization consultancy helping businesses transform their digital performance through data-driven strategies, advanced analytics implementation, and conversion optimization expertise. Working with clients across e-commerce, fashion, food & beverage, and agency sectors to drive measurable business growth through digital excellence.
Responsibilities
- Direct all aspects of business strategy, client acquisition, and service delivery
- Develop tailored digital optimization frameworks for diverse industry clients
- Design and implement comprehensive analytics solutions to improve data-driven decision making
- Lead cross-functional workshops on experimentation and conversion optimization methodologies
- Partner with marketing and technology teams to identify opportunities for digital transformation
- Create and deliver specialized training programs on digital analytics and optimization techniques
- Drive e-commerce performance through rapid-fire testing methodologies and data analysis
- Implement SEO strategies focused on sustainable organic growth and technical excellence
Key Achievements
- Worked with businesses with a total annual revenue of $1.38B
- Collaborated with Australia's top online pet store to enhance digital performance
- Partnered with an award-winning digital agency on their growth journey to 100 people
- Supported Sydney Fashion Week with digital optimization strategies
- Helped a revolutionary coffee startup scale their digital presence and customer acquisition
- Pioneered the 'Rapid Fire Testing' methodology for e-commerce optimization
- Helped clients scale up skills and enhance technologies for improved digital outcomes
- Maintained strong client relationships with high satisfaction and result delivery
Skills
Digital StrategyConversion OptimizationBusiness DevelopmentAnalytics ImplementationClient Relationship ManagementWorkshop FacilitationDigital TransformationData StorytellingE-Commerce OptimizationSEO StrategyTechnical SEOUser Experience DesignA/B TestingPython & NextJS DevelopmentCross-functional Leadership
