Head of Performance Marketing ANZ
SharkNinja
2024 - Present
Leading the performance marketing strategy and execution for SharkNinja in Australia and New Zealand, driving significant growth across the vacuum cleaner and kitchen appliance categories through integrated digital marketing campaigns.
Responsibilities
- Develop and implement comprehensive performance marketing strategies across search, social, display, and affiliate channels
- Manage a multimillion-dollar marketing budget to optimize ROAS and drive sustainable growth
- Lead a team of digital specialists to execute campaigns aligned with business objectives
- Establish advanced attribution modeling and reporting frameworks to measure campaign effectiveness
- Collaborate with product, creative, and retail teams to create integrated marketing campaigns
- Identify new digital marketing opportunities and test innovative approaches to customer acquisition
Key Achievements
- Increased digital marketing ROI by 45% within the first six months through channel optimization
- Expanded market share in the premium vacuum category by 18%, outpacing key competitors
- Implemented enhanced attribution modeling that improved cross-channel budget allocation by 30%
- Reduced customer acquisition costs by 25% while maintaining high-quality lead generation
- Established new performance benchmarks across ANZ markets for global brand adoption
Skills
Performance MarketingDigital StrategyTeam LeadershipMarketing AnalyticsBudget ManagementCampaign OptimizationEcommerce StrategyOmnichannel Marketing