Senior SEO Specialist
OMD Dubai
February 2014 - January 2016
Managed SEO, CRO, Digital Analytics, and Content activities for Omnicom MENA, working with major Middle Eastern brands.
Responsibilities
- Led SEO activities for Mercedes-Benz Middle East, covering 22 websites in 2 languages
- Managed SEO for HYATT hotels, McDonald's, Dubai Chamber of Commerce, Sony PlayStation, and others
- Developed and implemented CRO projects for Mercedes-Benz
- Conducted internal team training for performance and social teams
- Mentored SEO Executive and provided training on Google Analytics and other SEO tools
- Fostered strong client relationships across multiple cultures and regions
- Consistently mentored team members, leading to industry recognition and internal promotions
Key Achievements
- Won 'Sustained Performance Achievement Award' in 2014
- SEO/CRO work for Mercedes-Benz shortlisted for Effies Awards 2015 - Automotive Category
- Drove significant improvements in organic visibility, user experience, and conversion rates for major brands
- Brought a globally-informed perspective to digital strategy and optimization through international experience
Skills
SEO StrategyConversion Rate OptimizationDigital AnalyticsContent StrategyTeam Training & MentorshipCross-Cultural CommunicationTechnical SEOAnalytics ToolsHTML/CSS/JSDigital DesignMarTech ImplementationClient Relationship Management