Programmatic Specialist
Carat
April 2010 - November 2012
I've successfully led paid digital campaigns for global brands and achieved international recognition for innovative marketing strategies.
Responsibilities
- Handled all digital paid activities for Nokia, Adidas, and BMW across the MENA region, ensuring brand consistency and performance across diverse markets
- Regularly attended client meetings, built comprehensive reports, and delivered impactful presentations to maintain strong client relationships and demonstrate campaign effectiveness
- Dealt directly with publishers and inventory suppliers, leveraging industry knowledge to negotiate favorable deals on behalf of clients, optimizing budget utilization and campaign reach
- Worked closely with creative teams, account managers, and clients to ensure cohesive and effective digital marketing strategies aligned with overall brand objectives
Key Achievements
- 2010 Cannes Lions - Gold: Best Viral Marketing Campaign MENA - Panda Cheese
- 2011 Dubai Lynx - Gold: Best Viral Marketing Campaign MENA - Panda Cheese
- Created award-winning viral marketing campaigns that achieved both critical acclaim and business objectives
- Successfully managed digital campaigns for major global brands across the diverse MENA market
- Built and maintained relationships with major global brands, understanding and meeting their unique needs in the MENA market
Skills
Programmatic AdvertisingCampaign ManagementClient RelationsMedia BuyingCross-functional CollaborationBudget OptimizationPerformance AnalysisCreative StrategyRegional MarketingDigital Strategy