humm90
Direct Role: Global Digital Optimization Lead
Digital optimization and fintech user experience
My Experience
Led comprehensive digital optimization initiatives for humm90, focusing on streamlining the credit application process and improving conversion rates across the customer journey.
Key Achievements
- Increased application completion rates by 34% through systematic form optimization
- Reduced verification abandonment by 29% through redesigned UX flows
- Implemented A/B testing program that identified key friction points in the customer journey
- Established analytics framework to measure and optimize each step of the application funnel
Interested in working with me?
Let's discuss how I can help your brand achieve similar results with my expertise in digital marketing and technology.